For complex, custom modeling scenarios, leveraging native HANA as a warehouse is a great option for larger customers.  Would you rather build and model the data exactly to your specifications?  Do you have SQL expertise?  This could be a great solution for you.  HANA can serve as a data warehouse for your analytical, statistical and financial reporting needs. 

SAP applications including Analytics Cloud (SAC) and BPC can sit right on top of your HANA platform.  SAC can read from your HANA views real time.  Reach out to SimpleFi for more information on our quick start program on SAP Analytics Cloud with HANA or for more details on how to leverage your own HANA EDW.