Customer Use Case
Workforce, assets and expenses, connected in one plan.
Topgolf Callaway Brands replaced a cost center tool it had outgrown. SAP EPM expense planning now runs as three connected models on SAP Analytics Cloud, covering employee costs, capital assets and department expenses.
- Headquartered
- Carlsbad, CA
- Listed
- NYSE: CALY
- Industry
- Golf equipment and apparel
- Brands
- Callaway, Odyssey, TravisMathew, OGIO
- Built
- 2024
Topgolf Callaway Brands is the name the company used when this work was delivered. It became Callaway Golf Company in January 2026, after selling a majority stake in Topgolf. Same company, same finance team. The logo above is the current mark.
The journey
Six years from a tool they had outgrown
The move to SAP Analytics Cloud started in 2019, to replace an outdated cost center expense planning system. The platform was in place. What it did not yet have was a set of models the whole company could plan in.
SimpleFi came in after a meeting at SAPinsider Las Vegas in 2023, first to review the enterprise-wide planning systems and processes and recommend a path, then in 2024 to build it. The project finished on time and on budget, and adoption spread across the company over the following twelve months.
What was built
Three models that feed one SAP EPM expense planning hub
Each model does one job, and the hub consolidates them. That is what makes a forecast come out of the same place the detail was entered.
- WorkforceEmployee costs at individual headcount level, existing staff plus planned hires, driven by locale, employment type and benefit assumptions
- AssetsDepreciation and amortization from current and planned assets, including capital expenditure and cloud software implementations
- Hub expensesDepartment expense planning by cost center and cost element, consolidating P&L expense from every model
- ReportingMulticurrency planning and reporting, with a landing page that navigates between models
How people use it
Fully web, fully Excel, or any mix of the two
Finance teams do not all work the same way, so the models do not insist. Reporting runs through web stories, a flat file export, or Excel add-in tables and formulas. Input works the same four ways, and the choice of one does not constrain the other.
The Excel integration goes further than a export. SAP.GETDATA pulls booked values into an existing report and refreshes it in place, and SAP.SETDATA writes back, which turns a familiar spreadsheet into a mass upload path rather than something finance has to abandon.
“SimpleFi helped us turn the SAC tool into a true solution meeting our needs.”
Topgolf Callaway BrandsFrom their own presentation at the SAP Data Summit, September 2025.
In their own words
The finance team on what changed
Trouble with the player? Open the recording on YouTube.
Customer Testimonials
What stood out to us about SimpleFi was the continuity of the team. The people who learned our business and vision during the sales process were the same people we worked with through design, testing, and go-live.
Kathleen KingSVP Finance & CFO
[SimpleFi] delivered consolidations on time and under budget.
Planning and coordination time down 25 to 35 percent, with production and financial planning in one repository.
Retail operations across 14 states, running integrated business, workforce and liquidity planning.
Partnering with SimpleFi has been a success; thank you for making accounting magical again.
[We are] way ahead of schedule on our budgeting process as compared to past years... the department is running smooth.
From Excel to SAP Analytics Cloud for monthly financial consolidations, reporting and data management.
Our team could not be more satisfied with your service...we look forward to working your team to deliver our next phase of BPC Mgmt reporting and all future phases of BPC.
I am very pleased with how the project went overall … our first consolidation has gone very smoothly. SimpleFi's accounting background and expertise were the perfect fit to help us implement significant process improvements and we are already seeing benefits from the automation of intercompany elimination processes.
S&C can now meet all legal entity and business unit consolidation and planning requirements.
